About this cookie policy
Optional cookies that are not strictly necessary to run the shop only activate after you click in the banner. You can review and adjust this selection at any time via the "Cookie Settings" link at the bottom of the page.
What are cookies
Cookies are tiny text files that our shop places on your device. Storage technologies like local storage or small pixels do something similar. We strictly need some of these tools so that the basket and checkout run properly. Others tell us how visitors browse our range or how ads perform.
Cookie types in our shop
3.1 Strictly necessary cookies
Keep the shopping basket, the payment area, and your privacy settings running reliably. They cannot be turned off and do not collect any advertising data.
3.2 Functional and security cookies
Remember selected options such as language and protect our pages against automated access.
3.3 Analytics and performance cookies
Provide anonymous insight into which hearing aids or care lines are viewed and where the site encounters issues. We activate them only with your consent.
3.4 Marketing and advertising cookies
Record which ad brought you to us and whether a purchase was made. These tools also start only after your explicit consent.
3.5 Campaign tracking
Our own cookie notes the campaign or the link of your arrival so that we can attribute orders correctly. It does not contain personal data.
Third-party tracking technologies
Analytics and advertising service providers set their cookies under their own privacy policies, which you can review in the banner. We do not transmit personal data, apart from what the cookie technically reads.
International data transfers
External partners for analytics and ads may process data outside Germany, based on adequacy decisions or recognized standard contractual clauses.
Profiling and targeted advertising
Advertising partners sometimes use these files to show you mentions of our products elsewhere. We do not build user profiles, and you can opt out of these cookies in the settings banner at any time.
List of cookies
In the tables of each section, we list every name, provider, purpose, and exact retention period in full transparency.
7.1 Strictly necessary cookies
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| cookie_consent | This site | Stores your cookie choices | 12 months |
| woocommerce_session | This site | Secures the active session between product selection and checkout | Session |
7.2 Analytics and performance cookies
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| _ga | Google Analytics | Distinguishes anonymous visitors to generate general usage statistics | 14 months |
| _gid | Google Analytics | Recognizes recurring visits within a 24-hour period | 24 hours |
7.3 Marketing and advertising cookies
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| _fbp | Meta | Measures response to campaigns within Meta networks | 90 days |
| _gcl_au | Google Ads | Measures Google Ads campaigns | 90 days |
7.4 Campaign tracking
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| landing | This site | Saves the referral link or advertising campaign of your first click | 30 days |
Your options for managing cookies
8.1 Browser settings
Via your browser menu, you can remove stored entries and block future ones. However, if essential cookies are blocked, checkout fails and the order cannot be completed.
8.2 Managing advertising cookies
For advertising services, the providers offer separate opt-out pages, which we have linked directly in the preference center for you.
8.3 Consent withdrawal
Click the cookie settings link at the bottom of the page and switch off individual areas as desired. The affected components will remain inactive from then on.
8.4 Privacy signals and Do Not Track
If our system receives a signal such as Global Privacy Control from your browser, we automatically treat analytics and marketing cookies as rejected.
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